UMCAT Campaign Case Study

Campaign Overview

Date: 10 - 20 March 2023

The objective was to get more future students to enroll for one of their exciting courses. MTN More generated over 400 leads over 5 days.

Client

UMCAT, a leading educational institution, aimed to increase enrollment for their diverse range of courses by targeting prospective students through innovative digital marketing strategies.

Objectives

• Increase awareness about UMCAT's course offerings.
• Drive enrollment by generating qualified leads.
• Engage potential students through targeted digital campaigns.

Execution

The campaign was executed over a 10-day period, utilizing MTNmore's extensive reach and engagement tools to connect with potential students.

Elements of MTNmore Used

• Targeted SMS Campaigns: Leveraged MTNmore's SMS capabilities to reach potential students directly with personalized messages.
• USSD Engagement: Provided an easy-to-use USSD code for students to express interest and receive more information about courses.
• Opted-In Community: Engaged with MTNmore's opted-in users who had shown interest in educational opportunities.

Results

• Leads Generated: Over 400 leads were generated within the first 5 days of the campaign.
• Increased Engagement: High engagement rates with SMS and USSD channels, leading to increased awareness and interest in UMCAT's courses.

Last Creative Execution

The final creative execution involved a dynamic SMS campaign that included personalized messages and a call-to-action encouraging students to explore UMCAT's course offerings via a dedicated USSD code.